Tuesday 9 December 2014

Results of my first piece of audience research

I asked a number people to fill out a questionnaire about local newspapers and their price, as well as the stories that are featured in them. From the results of my questionnaire, I found that the maximum price people would pay for a local newspaper would be £2 and the minimum would be the newspaper being free. I also found out that a lot of the readers would want to see stories about not just the news of the local area but also the events held in the community. Stories that wouldn't interest the readers are mostly said to be political ones or irrelevant stories that aren't local including national sport.


In this person's questionnaire, they write that they occasionally read a local newspaper yet they never buy one. I reefed to this situation in a previous blog post as if people share the newspaper with relatives they won't have to buy one which will effect questionnaire results.


In this person's questionnaire, they write that the kinds of stories they would like to see featured are those involving the community and the events / news going on in the area. These sorts of stories are normally featured in local newspapers which shows that this person is possibly someone who buys a local newspaper regularly. Also, they write that the kinds of story they don't want to see featured are articles about ongoing conflicts (except from political ones) which shows they care about the government and politics. However, this isn't normally a local story so it would more likely be featured in a broadsheet newspaper.


In this person's questionnaire, they write that they often buy and read their own local newspaper. They also write that they want to see 'light hearted stories' mentioned in a lcola newspaper which is what will be featured.

In conclusion, it has been made clear in my results what kinds of stories should be featured and what the price should roughly be as well as knowing how often people will buy the newspaper.

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