Sunday 7 December 2014

Price

I studied the prices of different newspapers to see if certain newspapers cost more than others depending on their content and audience. My results are as follows:

The maximum price anyone was willing to pay for a local newspaper was £3, and they were aged 45 - 55 years old which shows how the most popular audience was also the one willing to pay the most money. This is down to this age range wanting the newspaper the most so they are going to be willing to pay the most as they want to read the newspaper and appreciate it.

On the other hand, the minimum price anyone was willing to pay for a local newspaper was 20p, and they were aged 16 - 24 years old which shows how the least popular audience was also the one willing to pay the least money. This is because this age range doesn't want to read the newspaper and see it as a way of gaining useful information they desire or that they could find online so they aren't going to want to pay as much towards it.

In conclusion, i believe my local newspaper will be priced somewhere in this margin in order to appeal to as wide of a variety of people as possible.

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